Data Stream: Point of Interest (POI)


The Point Of Interest (POI) Data Set is a individual location level report of physical location data that includes Signal provider, Category, BrandName, Location ID, Address1, Address2, City, State, Postal, DMA, Latitude, and Longitude . This is report combines with the Visitation Detail data set to generate the Visitation data sets.


The file will be accessible via S3 credentials provided to you upon request. You may transfer the files to your local machine or to your preferred cloud for incorporation into your application, workflow or model.

Example File

Example:  Data Stream- Point of Interest (POI)

CSV Fields – Point Of Interst File

Key Value Data Type
Provider Hashed persistent value of provider String(255)
Category  The Friendly Meta Category Name of the Location String(255)
BrandName The Brand Name of the individual location String(255)
LocationID The unique integer value of the location Int
Addreess1 The 1st address field of the location String
Addreess2 The 2nd address field of the location String
City The City of the location String
State The State of the location String
Postal Code The zipcode (US) or postal code (ROW) of the location String
DMA The designated marketing area (US only) of the location String
Lat The Latitude of the location (up to 7 digits) String
Lon The Longitude of the location (up to 7 digits) String