# My POI Data


Create and manage your company's POI **data**: read your segments, categories
and brands, and create and manage POI submissions - everything lives under
`/my-data/pois/*`. Picking POI values while **building an audience** is the
separate, read-only [Dataset Types - POI]({{< relref "/api/v2/reference/poi" >}})
surface under `/analyses/reference/poi/*` - do not mix the two.

All POI endpoints are authenticated and JSON-only. Send `Authorization: Bearer
<token>` and `Accept: application/json` on every call. Reads use the read rate
bucket (120 requests/min per caller); creates and deletes use the write bucket
(30 requests/min per caller).

- [Segments](/api/v2/poi/segments) - list available segments.
- [Categories](/api/v2/poi/categories) - list and create categories.
- [Brands](/api/v2/poi/brands) - list and create brands.
- [POIs](/api/v2/poi/pois) - read your company's POI locations with full detail (paginated, searchable, filterable by brand, country and geometry).
- [Submissions](/api/v2/poi/submissions) - list, read, create (by file or list) and delete POI submissions. A submission can optionally request a historical visitation backfill for its brand - a gated capability that requires additional permissions approved by your Account Manager.