My POI Data

Create and manage your company’s POI data: read your segments, categories and brands, and create and manage POI submissions - everything lives under /my-data/pois/*. Picking POI values while building an audience is the separate, read-only Dataset Types - POI surface under /analyses/reference/poi/* - do not mix the two.

All POI endpoints are authenticated and JSON-only. Send Authorization: Bearer <token> and Accept: application/json on every call. Reads use the read rate bucket (120 requests/min per caller); creates and deletes use the write bucket (30 requests/min per caller).

• Segments - list available segments.
• Categories - list and create categories.
• Brands - list and create brands.
• POIs - read your company’s POI locations with full detail (paginated, searchable, filterable by brand, country and geometry).
• Submissions - list, read, create (by file or list) and delete POI submissions. A submission can optionally request a historical visitation backfill for its brand - a gated capability that requires additional permissions approved by your Account Manager.